info@careerfairexpo.com

Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones

By: Andre Martin, Assistant Professor of Marketing, University of Notre Dame Businesses are often tempted to cut their marketing budgets for the short-term savings it provides – but those cuts can cause problems in the long term. A new study my colleague Tarun Kushwaha and I published in The Journal of Marketing proposes a method for predicting whether these counterproductive […]

Funding public schools based on enrollment in the previous year may help keep their budgets more stable, research shows

By: Angie Nga Le, Postdoctoral Associate in Public Policy and Public Finance, Rutgers University and Phuong Nguyen-Hoang, Professor of Public Finance, University of Iowa Funding for public K-12 schools in the U.S. is based on enrollment. More students mean more money. In 31 states, public schools use the previous year’s enrollment numbers to determine the current year’s […]

Preventive care is free by law, but many Americans get incorrectly billed − especially if you’re poor, a person of color or don’t have a college degree

By: Alex Hoagland, Assistant Professor of Health Economics, University of Toronto and Michal Horný, Assistant Professor of Health Policy and Management, UMass Amherst Even though preventive care is supposed to be free by law for millions of Americans thanks to the Affordable Care Act, many don’t receive recommended preventive services, especially racial and ethnic minorities and other at-risk patient […]