Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones

By: Andre Martin, Assistant Professor of Marketing, University of Notre Dame Businesses are often tempted to cut their marketing budgets for the short-term savings it provides – but those cuts can cause problems in the long term. A new study my colleague Tarun Kushwaha and I published in The Journal of Marketing proposes a method for predicting whether these counterproductive […]
Goodwill created a new high school for dropouts − it led to better jobs and higher wages

By: Patrick Turner, Associate Research Professor of Economics, University of Notre Dame When Goodwill of Central and Southern Indiana realized most of the clients in its job-training program lacked a high school diploma, it set out to address the issue. In 2010, with the help of per-pupil funding from the state, the nonprofit opened The Excel […]
Funding public schools based on enrollment in the previous year may help keep their budgets more stable, research shows

By: Angie Nga Le, Postdoctoral Associate in Public Policy and Public Finance, Rutgers University and Phuong Nguyen-Hoang, Professor of Public Finance, University of Iowa Funding for public K-12 schools in the U.S. is based on enrollment. More students mean more money. In 31 states, public schools use the previous year’s enrollment numbers to determine the current year’s […]
Gender balance in computer science and engineering is improving at elite universities but getting worse elsewhere

By: Joseph Cimpian, Professor of Economics and Education Policy, New York University The share of computer science and engineering degrees going to women has increased at the most selective American universities over the past 20 years and is approaching gender parity, while the proportion has declined at less selective schools. Those are the main findings of a […]
Class and race can create divides between donors and a cause they support − putting stress on those nonprofits

By: Abbie Cohen, PhD Candidate in Education, University of California, Los Angeles Relying on wealthy, largely white donors for funding can lead nonprofits that run after-school programs for low-income children of color to feel pressured to skew their priorities. In part because of class and racial differences, these nonprofits can have trouble conveying how the […]
Preventive care is free by law, but many Americans get incorrectly billed − especially if you’re poor, a person of color or don’t have a college degree

By: Alex Hoagland, Assistant Professor of Health Economics, University of Toronto and Michal Horný, Assistant Professor of Health Policy and Management, UMass Amherst Even though preventive care is supposed to be free by law for millions of Americans thanks to the Affordable Care Act, many don’t receive recommended preventive services, especially racial and ethnic minorities and other at-risk patient […]