Shop smarter, not harder. How gentle messaging can help the planet more than tough talk
By: Jasmine Mohsen, Doctoral Researcher in Consumer Psychology and Consumer Behaviour, University of Leeds Fast fashion is booming, but so is its environmental toll. With up to 10% of global carbon emissions linked to the industry, the over-consumption of cheap clothing has made sustainability campaigns more vital than ever. Yet, even as awareness of fast fashion’s environmental […]