Online fundraising may require different strategies for different devices − new research
By: Kristen Ferguson, Assistant Professor of Marketing, University of Notre Dame Most charities aren’t tailoring their online fundraising strategies to the electronic device donors may use when deciding whether to click a “donate” button. That’s what our marketing research team determined when we reviewed the donation pages of every nonprofit on the Forbes Top 100 Charities […]
Class and race can create divides between donors and a cause they support − putting stress on those nonprofits
By: Abbie Cohen, PhD Candidate in Education, University of California, Los Angeles Relying on wealthy, largely white donors for funding can lead nonprofits that run after-school programs for low-income children of color to feel pressured to skew their priorities. In part because of class and racial differences, these nonprofits can have trouble conveying how the […]