Identifying brands as Black-owned can pay off for businesses
By: Michael Walschots, Postdoctoral Fellow, Johannes Gutenberg University of Mainz Labeling businesses as Black-owned can significantly boost their sales, we found in a recent study. In June 2020, the business-review website Yelp introduced a feature allowing consumers to search for Black-owned restaurants. As professors who study digitization, inequality and the economics of technology, we were interested in understanding its […]
Online fundraising may require different strategies for different devices − new research
By: Kristen Ferguson, Assistant Professor of Marketing, University of Notre Dame Most charities aren’t tailoring their online fundraising strategies to the electronic device donors may use when deciding whether to click a “donate” button. That’s what our marketing research team determined when we reviewed the donation pages of every nonprofit on the Forbes Top 100 Charities […]
Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones
By: Andre Martin, Assistant Professor of Marketing, University of Notre Dame Businesses are often tempted to cut their marketing budgets for the short-term savings it provides – but those cuts can cause problems in the long term. A new study my colleague Tarun Kushwaha and I published in The Journal of Marketing proposes a method for predicting whether these counterproductive […]
Gender balance in computer science and engineering is improving at elite universities but getting worse elsewhere
By: Joseph Cimpian, Professor of Economics and Education Policy, New York University The share of computer science and engineering degrees going to women has increased at the most selective American universities over the past 20 years and is approaching gender parity, while the proportion has declined at less selective schools. Those are the main findings of a […]
Class and race can create divides between donors and a cause they support − putting stress on those nonprofits
By: Abbie Cohen, PhD Candidate in Education, University of California, Los Angeles Relying on wealthy, largely white donors for funding can lead nonprofits that run after-school programs for low-income children of color to feel pressured to skew their priorities. In part because of class and racial differences, these nonprofits can have trouble conveying how the […]