Rising house prices don’t just make it harder to become a homeowner – they also widen the racial wealth gap
By: Dorina Pojani, Associate Professor in Urban Planning, The University of Queensland Homeownership – long a cornerstone of the “the American dream” – is increasingly out of reach for the average American. Over the past four decades, U.S. house prices have risen by 75% in real terms, pushing the costs of homeownership for the typical first-time homebuyer […]
Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones
By: Andre Martin, Assistant Professor of Marketing, University of Notre Dame Businesses are often tempted to cut their marketing budgets for the short-term savings it provides – but those cuts can cause problems in the long term. A new study my colleague Tarun Kushwaha and I published in The Journal of Marketing proposes a method for predicting whether these counterproductive […]