Shop smarter, not harder. How gentle messaging can help the planet more than tough talk
By: Jasmine Mohsen, Doctoral Researcher in Consumer Psychology and Consumer Behaviour, University of Leeds Fast fashion is booming, but so is its environmental toll. With up to 10% of global carbon emissions linked to the industry, the over-consumption of cheap clothing has made sustainability campaigns more vital than ever. Yet, even as awareness of fast fashion’s environmental […]
US states are finally starting to put in place protections for the kids of family vloggers
By: Andre Martin, Assistant Professor of Marketing, University of Notre Dame Ruby Franke was once one of the most popular YouTube family vloggers, posting videos featuring her husband and six children on her channel, 8 Passengers, that racked up over 1 billion views. In some, she chronicled their family vacations and family activities, such as […]
Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones
By: Andre Martin, Assistant Professor of Marketing, University of Notre Dame Businesses are often tempted to cut their marketing budgets for the short-term savings it provides – but those cuts can cause problems in the long term. A new study my colleague Tarun Kushwaha and I published in The Journal of Marketing proposes a method for predicting whether these counterproductive […]
More than just ‘we’re sorry’ – how companies can make apologies we will actually believe
By: Park Thaichon, Associate Professor of Marketing, University of Southern Queensland and Sara Quach, Senior Lecturer in Marketing, Griffith University When a company makes a mistake – such as a marketing misstep or a product failure that leads to a recall – a good apology can make a big difference in how we as customers feel about […]